Our Bali Villa Marketing Service
The Bali Villa Marketing Service is the main service that we offer to villa owners. This includes managing all the advertising, promotion and online listings for your villa, as well as dealing with all guest enquiries, payments, questions, complaints and refunds.
Our Bali Villa Marketing Service however requires an exclusive partnership with an owner. The regular inspections, suggested improvements and dynamic pricing mean it is not practical to partner with owners that also wish to market their villa with other agents. Other agents are just not set up to really understand your villa, nor can they react flexibly and quickly as we do.
Our target for all our villas is to run at 60% to 70% occupancy, which we achieve most years. If we are running at higher than 70% occupancy, we increase the rates to reduce demand. Our view is that above that level there are issues on staff well-being and villa maintenance.
Recently with the impact of COVID we have had to adapt our marketing Bali Villa Marketing Service considerably. We now focus our marketing on potential guests based in Bali and within Indonesia. We have also moved more actively into marketing our villas to guests looking for longer bookings of a month or even up to a year. This is the direction that the whole market has taken.
It meant that despite COVID that in January 2020 12 out of our 14 villas were still booked with guests.
As a luxury agent offers the closest to the type of service that we offer, we have provided a simple comparison below to help you to understand what we offer.
|Bali Villa Marketing Service||Secludedbalivillas.com||Agents|
|Guarantees||We guarantee at least 40% annual occupancy at your villa, or you have a right to terminate the agreement with us.||No guarantees|
|Fees||20% to 25% of NET REVENUE after marketing costs for short term stays. 15% for month or longer stays. 10% for annual stays.||30% of GROSS REVENUE before marketing costs|
|Villa Rates||We carry out competitor analysis to identify the optimum rate for your villa. We regularly change rates to reflect market conditions.||Fix rates often without considering competitors. Publish rates to other agents, so rates have to be inflexible and seldom change.|
|Marketing costs, inc.costs of extra listings/Facebook pages, adverts, Google adwords campaign etc,||All of these costs are included in the service to you.||Luxury agents do not do this, and expect guests to pay for this 100%. Luxury agents will encourage you to spend as much as possible on marketing as it boosts their revenues at no cost to them.
|Website||We will create an individual website for you, including providing all copy, photos etc. we only ask that you pay our external costs for web developer (currently AUD 450/website + 10% GST).||Charge a fixed fee of a few thousand dollars for a very basic website, that remains the property of the agent.|
|Intellectual Property||At the end of the contract we pass all intellectual property to you the owner||Most often websites, Online Travel Agent listings and other materials remain the property of the Agent to make it difficult for you to leave.|
|Villa Inspections||We regularly inspect all our villas every 1 to 3 months, and provide reports and advice to owners, and can provide training to staff if requested.||No inspections done|
|Villa Assessment||We carry out an initial assessment and recommend to you changes and additions that would maximise the rental potential of your villa||No assessment done|
|Information & Reports||We provide detailed monthly reports, and real time online reporting as well||Varies|
|Enquiry Staff||We mostly use British/ Australian nationals who have stayed at the villas and who know them well.||Local Indonesian Staff who have never stayed at a villa.|
|Logistics||We will sort out all guest logistics for you; including transfers, car hire, and extra services with trusted local suppliers all at actual cost (we guarantee we take no commission).||Some agents provide airport transfers, but little more than that.|
|In-Villa Services||We train your staff to provide in-villa services such as food, drink, car hire, massages and all money earned goes 100% to the Owner.||Provide glossy list of extra in-villa services but all money earned goes 100% to the Agent.|
|Guest Complaints||We deal with all guest complaints on your behalf.||Varies, but many agents do not take any responsibility for dealing with complaints, even if they have been the cause.|
If you are interested in finding out more about our Bali Villa Marketing Service then drop Tom an email at [email protected] or send a note through our Contact Form. We are happy to answer any questions that you might have.
If you want to find out more about our other services, including Villa Management, and Villa Staffing, then please check these out below:
Villa Management Service (Additional)
Villa Staffing Service (Additional)